Sneaker Pack - Logomania
For the SS24 Logomania Pack, I designed a bold concept that celebrates the diversity of adidas branding by combining both heritage logos and newly developed, archive-inspired marks. The result is a playful, vibrant visual language that highlights the richness of the adidas identity.
A standout feature is the interchangeable tongue label, offering wearers the chance to personalize their sneakers with their favorite logo. This interactive detail brings a sense of fun and individuality to the collection.
The sockliner graphic features a dynamic collage of logos, while all-over prints extend the expressive branding across franchises, amplifying the “logomania” story throughout the pack.
Sneaker Pack - Big Trefoil
For this summer 2024 sneaker pack, I created a bold branding concept across multiple franchises, centered on an oversized Trefoil graphic. The design features a 3D-printed Trefoil on the upper, crafted with fine linear detailing that evokes the look of stitching. The concept is extended through playful variations of the Trefoil on the tongue label and sockliner, exploring different scales and placements.
To add depth and visual richness, we combined diverse release papers on the upper, stripes, and heel overlays, resulting in a dynamic mix of textures and finishes. This approach brings a fresh, standout identity to the collection while keeping the iconic Trefoil at the heart of the story.
Collaboration - James Jarvis
For the 2023/2024 season we collaborated with James Jarvis, a renowned British illustrator and designer. We created sneaker concepts for kids featuring his unique sketches and playful graphics, blending street art with youthful energy.
The 2024 release takes inspiration from skateboarding, combining black tones with neon accents. Bold prints, oversized hang tags, and scribble-style graphics capture the raw energy of street culture.
Project Type:
Color & Material Design
Role:
Colorway & Materialway Development, Design Visualization
Tools:
Illustrator, Photoshop, Internal Software
